April 22, 2011
Happy Earth Day 2011: Thoughts on Cloud Computing, Conservation Tips and a Recycled Video from the Archives
Happy Earth Day, 2011! In keeping with this observance of making better use of our planet's resources, I wanted to share a few interesting conservation-related tips from around the web.
Over at Microsoft's Viewpoints blog, Robert Bernard has a thoughtful post on "Earth Day 2011: Cloud Computing... Can it Help?" In that post, he talks about the various ways that cloud computing can impact IT efficiency and, in turn, help create a more energy efficient world. Among his comments:
"So what is “cloud computing?” Think about the services that run on your PC or handheld device - email, websites, social networks, news services, search results, business infrastructure, banking systems, text messaging. All of these, and many more, are powered by the cloud. But this is just the beginning. Building management systems, transportation systems, energy grids, water monitoring, ocean health tracking, air quality, crop yields, human health implications of pollution -- all of these computational resources can be delivered on demand in the cloud.
The cloud will allow us to rethink the role of IT and energy, so that we’re not just thinking about how to reduce the impact of IT, but also about how IT can reduce the impact of the other 98 percent of the energy consumed by buildings, transportation, industrial processes, etc. At Microsoft, I get to work with people and teams who can envision a highly integrated, energy-smart landscape that maximizes efficiency and performance in a resource-constrained world. Information technology is key to making that future possible."
I thought the whole piece was well worth a read.
And over at PC World, Tony Bradley shares some tips for reducing your office's impact on the environment in, "Five Ways You can Embrace Earth Day Every Day." Among his suggestions, "using newer hardware that is more environmentally-conscious and energy efficient. You can also cut down on your organization's carbon footprint by embracing virtualization so you can run multiple virtual servers from a single physical server."
Many of Proofpoint's customers have moved to the cloud computing-based or virtual versions of our security and compliance solutions, in part because of the energy, efficiency and cost advantages of those platforms. Simply consolidating multiple security features on a single platform can also reduce infrastructure and costs.
One example: Princeton Universityconsolidated multiple email security functions such as email firewall, anti-virus and anti-spam using a combination of Proofpoint's hardware and virtual appliances and saved $20,000 per year in maintenance costs, alone.
And finally, I thought you might enjoy this "recycled" video from the Proofpoint archives... Here's our friend Richi Jennings telling me about his 2009 (but still quite interesting) research into "the carbon footprint of spam." Yes, pretty much all human activity has an energy cost and environmental impact. Do something good for the planet today, OK?

