Proofpoint: Security, Compliance and the Cloud

January 13, 2011

Top Ten Privacy Predictions 2011: Follow-up and Links from Yesterday's Live Web Seminar

Crystal-Ball-2011-iStock_000014994170SmallThanks to the hundreds of you that tuned in for our first live web seminar of the new year, "2011 Predictions: Top 10 Privacy Issues" where co-presenter Ken Liao and I looked into the crystal ball to expose the cultural, policy, technology and regulatory trends that will dominate privacy discussions this year! My thanks especially for all of the great questions and feedback on the seminar.

If you missed it, or if you'd like to refer back to the web seminar, it's now available as a replay. For those of you who registered for the live event, a direct link to the replay file has been sent to you via email, as usual.

In our presentation, Ken and I shared quite a few links to various privacy-related resources that I promised to share with you here as clickable links, so here they are, by prediction:

Intro: Why Privacy Matters Today

Privacyrights.org's running list of data breaches can be found here:
http://www.privacyrights.org/data-breach

Proofpoint's 2010 research on data loss events was referenced multiple times during the presentation. You can download a copy of our full report, Outbound Email and Data Loss Prevention in Today's Enterprise, 2010 here:
http://www.proofpoint.com/outbound

Proofpoint-Top-Ten-Privacy-Webinar-2011-Slide-1 Prediction 1: Mobility & Location-based Info Becomes a Major Concern

We had a little extra comedy in yesterday's webinar as our slide on this first prediction had mysteriously disappeared. Click the image at left to see the slide we had intended to display!

Predictions 2-4: At Least One Major Social Media Site Will Experience a Serious Breach, Evolution of Social Media Policies, More Organizations will Formalize Acceptable Use Policies

The data/charts in these slides on social media data loss events, social media/web services that large organizations prohibit access to, and acceptable use policy adoption are all from the aforementioned Proofpoint research at http://www.proofpoint.com/outbound.

Prediction 5: Blended Threats Will Continue to Increase

For more on the VBMania outbreak and other recent blended threats, see my blog post about "Blended Threats Old and New." On the topic of spam's holiday vacation and subsequent return, see "Spam Volume Makes a Comeback After Holiday Hiatus."

Prediction 6: New, Stricter Privacy Regulations Will be Adopted Worldwide

Not mentioned in the slide, but here's a good article explaining the European reactions to privacy implications of Google Street View.

Prediction 7: Expect a US National Data Breach Notification Law

Here's the link to the Federal Trade Commission's report on Protecting Consumer Privacy. And here's information on the new White House "Enhancing Online Trust and Privacy" initiative.

Prediction 8: At Least One Enforcement Action Under Massachusetts 201 CMR 17

Links for the State of Massachusetts FAQ on 201 CMR 17, and interesting ThreatPost article about a possible 201 CMR 17 test case in 2011.

Prediction 9: More Organizations Will Encrypt More Data

Find more product information about Proofpoint Encryption here. Also, http://www.proofpoint.com/outbound is referenced again (data on adoption of data loss prevention technologies).

Prediction 10: Increased Adoption of Secure/Managed File Transfer

Statistic about level of concern around FTP as a source of data loss risk is, once again, from http://www.proofpoint.com/outbound. And visit this link for information on the Proofpoint Secure File Transfer solution

Q&A Session

In my comments, I mentioned recent email breach of personal information of all GSA personnel.

Thanks again to everyone who joined us for this web seminar. If you missed it and would like to see the replay, please visit:

 http://www.proofpoint.com/id/top10privacy/index.php?id=6



Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

I have read about the chronology of data breaches and FAQ has cleared my all queries, information is really helpful. But the prediction 6 “Google street view ruffles European feathers” just surprises me. I think the reason described here is absolutely right. Europeans have darker memories of “big government” from the last century than Americans do.

Let us not take our privacy for granted for we do not know when fraudulent people will strike. In a mere act of shredding our personal documents, we can avoid getting victimized by identity theft for even if they resort to dumpster diving, they will not find anything useful from you. Preventing others from accessing your information also includes assuring you that no one else is listening to your private phone conversation.

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